Design Strategy

“IN ORDER TO DO A BETTER JOB OF DEVELOPING, COMMUNICATING, AND PURSUING A STRATEGY, YOU NEED TO LEARN TO THINK LIKE A DESIGNER.” ~Tim Brown, CEO of innovative design firm, IDEO.

Design Strategy is the space between design and business strategy.  It is a creative, iterative process informed by having empathy for the customer.  As a result – insights are gained that lead to undiscovered opportunities, typically, not seen by the “business as usual” mentality.   These opportunities inform and improve a product, service, system, or policy, and are ultimately more prosperous.

The steps are:

LEARN

 

 

LEARN:  This process is about engaging all stakeholders through the process of UNDERSTANDING and discovery.

    • Research –  understand the industry and current circumstances (Quantitative).
    • Define - the problem by interviewing stakeholders involved with empathy (Qualitative).
    • Discover  - the opportunity after synthesis of research, both quantitative and qualitative.

 

 

 

DESIGN

 

 

DESIGN:  This process is about the DEVELOPMENT of an idea to reality.

    • Ideate - brainstorm & sketch ideas.
    • Prototype  - build these ideas out in various iterations.
    • Test - take it to the real world and get feedback.  Revise prototype(s) as needed and test again.

 

 

 

ADOPT

 
 

APPLY:  This process is all about IMPLEMENTATION.

    • Adopt -  make prototype a reality and begin implementation.
    • Evaluate –  revise & refine process or product based on capabilities and newly discovered flaws.
    • Integrate –  fully implement refined process and/or deliver product and build in a process for attainable growth.

 

 

 

 

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REPEAT:  Design is never done.   It is important to keep learning and updating to improve.

© 2017 Sandra Negron - All Rights Reserved.